Web advertising

As a total neophyte in the world of web advertising, I started by asking my contacts how they price their ads for online student news reporting. I found that a lot of advisers are also neophytes, and mostly heard that it is hard to sell space in the online version of the paper.

Finally I decided to research the question on line, and I found a lot of helpful basics. Most of the answers lead to more questions of course, but now I feel less foolish as I attempt to understand what we need to do. Having the vocabulary is always a good start. So, now I know what the measurements are (pixels, duh). I also have a better understanding of how price and pixels relate. However, the emphasis seems to be on CPM (cost per mille), which means that putting a price on advertising before you have a history of page views is a guessing game. Still, when we DO have a history, we can either brag about it or keep silent until we've driven it up enough to brag about.

Page views and clicks. Those are more important than pixels. Now I know. Of course, it's still good to be able to talk about banner ads, sidebar ads, popups, pop-unders, floating ads, etc.  The best information I found is here:

Brain, Marshall.  "How Web Advertising Works"  08 April 2002.  HowStuffWorks.com. <http://computer.howstuffworks.com/web-advertising.htm>  28 June 2012.

While the date shows that the information is dated, I needed the primer.